More about Website Rescue

Website Rescue is a division of Web Technik, one of South Yorkshire’s longest established website design and maintenance companies.

Some business people think the services of a web-design specialist are unnecessary, that a piece of software and a computer is all they need, sometimes even delegating their web-design task to a schoolchild!

As a result we often come across businesses who have websites that are at best a disappointment to their owners, at worst have serious faults which reflect badly on the professionalism of the organization and hence its profitability.

A popular theme amongst web-designers looking for additional business is to offer “a free website critique”. Any businessman knows that there is always a motivation behind “free”. Of course a “free critique” is going to lead to a proposal for a radical redesign - your investment to-date written off and start from scratch.

At Web Technik we have a different approach. That’s one of the reasons we’re still in business after so many years, it explains why we have so many loyal customers who bring us repeat business and recommend others to use our services.

We recognize that many businesses, while valuing their website and wanting to improve it, may not have the cash in their marketing budget for a complete redesign right now but have an urgent need for some corrections or an extra page or a new technical feature adding.

No website is perfect. Yes, we include our own in that statement! There is often something newer and better we could do but we have to work within the constraints of time and cost.
At the time of design everyone does the best job they can but then you will get feedback from colleagues and customers. You might see something on another website that inspires an idea for enhancing your site. Remember that the ideas of enthusiastic amateurs may not be realistic so seek multiple opinions and make choices based on your careful assessment of all the information from all sources. We aim to give our customers an objective view of any technique and will do our best to explain in plain English. Read some examples of questionable advice our customers have been given and asked us about.

Be especially wary of “fashion”. Just look at the list of "must have" technologies we've seen over the past ten years:

• Push technology - does anyone even remember what it meant? Pointcast, created a great looking implementation but users tried it and moved on.
• Remember WAP on mobile phones - the BT advertising telling us we could surf the net from our mobiles? Who ever really believed that you'd see a website in all it's glory on a 2 inch screen? I bought a WAP phone, used it once to view news headlines for which the phone company billed be £4 and thereafter only used it for 'phone calls.
• Web TV appeared around the same time. Five minutes trying one in a shop was enough to convince all but the most gullible that it was unusable.
• Remember being told "every website will be built using Flash"? Some Flash sites look great, they achive things difficult to deliver with alternative internet technologies, they have their place but Flash sites are often poorly indexed on Google, hard to use and slow to load. The multimedia effects get in the way of the web user looking for information.

We want to offer you access to our skill and experience and we will make suggestions as to how we believe you should best develop your Internet activities but we recognise that you are the customer. If you disagree with our advice that is your prerogative and we’ll do as much or as little work as you need and do it the way you want. All we ask of you is clarity. If you don’t know what you want it’s hard for us to deliver!